Pre-order · Local production · Not a financial investment
Founding campaign — June 2026

Stop picking a size. Launch your own.

750 t-shirts to prove a garment can finally start from a real body — and not from a standard.

Pre-order · Local production · Made-to-measure from a body scan

Pre-order my t-shirt — 60 CHF About the campaign →

Pre-order with no hidden fees · Full refund if the goal isn't reached

0 / 45,000
CHF raised
0 / 750
Pre-orders
60 CHF
Founding price
June 2026
Start
Every pre-order is a market signal. Every figure brings PUTCH closer to the next step.
Latest signal: —
The reality

Clothes were never made for you.

The industry dresses sizes. Not bodies.

4 sizes.

For 8 billion body types. The maths never added up.

A poor fit isn't a detail.

It's the leading cause of returns, waste, and that silent frustration in front of the mirror.

Made too much, made too far away.

Fast fashion produces for averages. And burns what doesn't sell.

The customer adapts to the garment.

It should be the other way round.

The standard size had its era. The real body starts now.

The method

A garment that starts from the body, not the norm.

Technology in service of precision. Precision in service of comfort.

01 — Scan
You scan your body

In a few seconds, from your phone or at a partner boutique.

02 — Pattern
Unique pattern

Our system generates a pattern fitted to your real body type.

03 — Production
On demand, in Switzerland

Your t-shirt is produced locally, in an atelier we know.

04 — Livraison
Made for you

You receive a garment for your real body. Not for a statistical average.

No overstock. No standard size. No compromise on the body.

The founding piece

The iconic t-shirt PUTCH.

The founding piece of a fashion that starts from the body.

PUTCH iconic t-shirt — model
Material
Premium jersey, long-staple yarn
Cut
Tailor-made, generated from your scan
Colour
White · Black
Production
Switzerland, on demand
Series
Limited to 750 founding pieces
Campaign price
60 CHF
Retail price
≈ 90 CHF (estimated post-campaign)
Morphological comfort.

No tension zones. No excess fabric. The drape follows your body.

Local gesture.

Designed, fitted and produced in Switzerland. No opaque supply chain.

Founding series.

Numbered. Tracked. Reserved for the first 750 PUTCHERS.

A simple t-shirt. A rare standard.

Why this campaign

We're not launching a collection. We're launching a proof.

PUTCH doesn't need a marketing success. PUTCH needs a proof.

Proof that the market understands what we're offering. Proof that a t-shirt can start from a body, not a standard. Proof that we can produce locally, on demand, without compromising on quality.

That's exactly what this campaign is for. Not to sell. To validate.

“ Every pre-order brings us closer to a fairer textile model: produce less, produce better, produce for every body. ”

The tiers

Join the first series.

Five ways to enter the founding of PUTCH.

A — The Signal
20 CHF
To support the movement, without ordering a t-shirt.
  • Name in the founding community
  • Private campaign updates
  • Supporter PUTCHER status
Coming soon — join the waitlist
“ Small in amount. Decisive in meaning. ”
B — Putch Me
60 CHF
The founding tier. An iconic t-shirt, fitted to your body.
  • 1 body scan included
  • 1 made-to-measure iconic t-shirt
  • First numbered series
  • First PUTCHER status
Coming soon — join the waitlist
“ The essential gesture. The one that proves. ”
C — Duo PUTCH
110 CHF
Two t-shirts. For two bodies, or two variations.
  • 2 body scans
  • 2 made-to-measure iconic t-shirts
  • Priority access to production
  • First PUTCHER status ×2
Coming soon — join the waitlist
“ To share, to gift, to double. ”
D — Founding PUTCHER
180 CHF
To enter the circle of active contributors.
  • 1 made-to-measure iconic t-shirt
  • Behind-the-scenes access
  • Name on the pioneers page
  • Product feedback panel
  • Priority production
Coming soon — join the waitlist
“ A role, not just an order. ”
E — Atelier Circle
500 CHF
The inner circle. Premium support, direct access, founding role.
  • 2 made-to-measure iconic t-shirts
  • Private exchange with the founder
  • Private scan & production demo
  • Priority access to future versions
  • Name in the Founding Circle
Coming soon — join the waitlist
“ A seat at the table. Not a mention. ”
$1

Get notified at launch

Tiers open in June 2026. Drop your email to be notified first.

Allocation

Where every franc goes.

One campaign. Three goals. No grey areas.

20 000 CHF
Production

First equipment, machinery and tooling to secure quality and prepare a controlled ramp-up.

25 000 CHF
Digital experience

Reinforcement of the site, the scan module, personalisation, and early development of the PUTCH app.

750 t-shirts
Market proof

Every pre-ordered t-shirt is a vote. 750 votes validate the conviction that drives PUTCH.

No flashy marketing. No glass office. Everything goes into the proof.

Stretch goals

Five steps to go further.

The further the campaign goes, the further PUTCH unfolds.

15 000 CHF
The signal is real

The market responds. Conviction becomes data.

20 000 CHF
Production takes shape

The first equipment is secured. Quality gains in stability.

45 000 CHF
The proof is made

750 founding t-shirts produced. The first series exists.

60 000 CHF
The experience accelerates

The scan, the site and the app cross a new threshold.

100 000 CHF
Scaling up

PUTCH prepares a real capacity increase, without compromising on standards.

It's not a race. It's a trajectory.

Timeline

The timeline.

Transparent by design. Adaptable by requirement.

June 2026
Launch

Campaign opens. First pre-orders.

Summer 2026
Scans

The first PUTCHERS scan their bodies. The unique patterns are generated.

Summer / Autumn 2026
Production

The first series leave the atelier.

Autumn 2026
Feedback

User feedback feeds the product. Precision sharpens.

Late 2026
App

Preparation of the PUTCH app and structuring of what comes next.

The schedule may evolve depending on technical learnings and quality requirements. We will always favour precision over speed.

Transparency

What we need to tell you.

Made-to-measure demands precision. Precision demands honesty.

Made-to-measure isn't magic.

It calls for iteration, adjustment, and sometimes a second shipment. We own it and we've planned for it.

Timelines may shift.

They depend on scan quality and on our ability to scale without compromising on standards.

We will always choose quality.

Rather than ship a t-shirt that doesn't drape perfectly, we'll take the time to remake it.

You're entering a founding phase.

Not anonymous industrial production. That’s precisely what makes this series precious.

FAQ

All your questions, the real ones.

Is this a financial investment?
No. This campaign is a pre-order and a contribution to a market proof. It offers no yield, no shares, no speculative return. You get a made-to-measure t-shirt and a founding status — not a financial product.
Why 60 CHF?
60 CHF is the fair price for a made-to-measure t-shirt produced in Switzerland, on demand, in premium jersey. Outside the campaign, this product will sit closer to 90 CHF. The campaign price reflects the founding role of the first 750 PUTCHERS.
How does the scan work?
You scan your body from your smartphone (or at a partner boutique) in a few seconds. Our system derives a unique pattern from it, then the t-shirt is produced to your real body shape.
What if my t-shirt doesn't drape perfectly?
We offer you a second, adjusted production run. Made-to-measure is built through dialogue: we commit to your t-shirt being right, not approximate.
Where will the t-shirt be produced?
In Switzerland, in an atelier selected by PUTCH. No opaque supply chain, no distant subcontracting.
When will I receive my t-shirt?
Estimated delivery in autumn 2026 for the first tiers, as scans are completed and production unfolds. You’ll receive a precise schedule as soon as the campaign closes.
Can I gift a t-shirt?
Yes. The Duo PUTCH tier is designed for that, and a “ gifted scan ” system will let your recipient receive their own pattern.
Why take part now?
Because the first series is limited to 750 founding pieces, because the campaign price won’t be repeated, and because this is the phase where your voice carries the most weight.
What does becoming a First PUTCHER mean?
A status, not a slogan. You appear in the founding community, you gain access to private updates, and you shape the product in its most formative phase.
What happens if the goal isn’t reached?
You’re fully refunded. No production is launched until the 45,000 CHF threshold is crossed. That’s the principle of proof: without a collective signal, no series.
The standard size had its era

Bring your body into the system.

750 t-shirts. A proof. A foundation. A community.

Pre-order my t-shirt — 60 CHF Join the First PUTCHERS →

Pre-order · Local production · Full refund if the goal isn’t reached